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Over the past 2 months our online store was open for pre-orders, but due to an overwhelming positive response, your orders took longer than we anticipated to dispatch and this logistics issue was beyond our immediate control. We heard how frustrating it was for many of you and for that, we are truly sorry. Your skin care routine should never have to wait.

Allan Zeman, the 'Father of Lan Kwai Fong', a business legend who has spent decades shaping Hong Kong's nightlife, always projects an image of boundless energy and invincibility. Yet, just a few years ago, this ever-vibrant entrepreneur was quietly battling a silent adversary: eczema.

As one of Hong Kong’s most established shopping landmarks in the heart of Causeway Bay, SOGO is renowned for bringing together trusted beauty brands and a premium in-store experience. This launch marks an exciting new chapter as more customers can now discover Anitch in person within one of the city’s most recognised retail destinations.

We’re excited to share that anitch® is now available at Sephora Hong Kong, marking an exciting new chapter for the brand as we continue to bring our skincare to more customers across Hong Kong. Sephora is known for curating some of the world’s most innovative beauty brands, and we’re proud to now be part of that journey.

SGS is an independent global company that specialises in testing and verifying products across many industries, including skincare and cosmetics. Rather than a brand only saying, “our cream is safe,” an independent organisation helps verify that claim through professional testing.

Anitch’s range of skincare products is now available for pre-order! Whether you’re a loyal customer or new to our products, pre-ordering ensures you’ll be the first to experience the benefits of our barrier-repairing, skin-loving formulations. Stock up on your skincare essentials before they sell out, secure your favorites today directly through our website.

Anitch® skincare is now available at Watsons Hong Kong, bringing innovative, steroid-free eczema care powered by Anesinin® to more people. Discover gentle, science-backed solutions for healthier skin.

Anesinin® is a cutting-edge, proprietary natural formula developed exclusively for Anitch’s eczema care range. Unlike traditional creams that simply moisturize or suppress inflammation, Anesinin® is designed to address one of the root causes of eczema flare-ups: the presence and activity of harmful bacteria, specifically, Staphylococcus aureus (often called “Staph”) on sensitive skin.

Rethinking Eczema Care For years, people living with eczema have been told that flare-ups are simply a matter of sensitive skin, dryness, or an overactive immune system. Treatments like steroids and antibiotics have become the standard, offering short-term relief but often leading to side effects, microbiome imbalance, and repeated flare-ups. Today, research tells us a different story: the real culprit behind eczema is Staphylococcus aureus (Staph), a common bacterium that behaves very differently on the skin of eczema patients compared to healthy individuals. With this discovery, a new path to care has opened—one centered on restoring balance instead of fighting against the skin.     Staph: The Hidden Driver of Eczema Staph is found in about 30% of healthy people, usually without causing harm. But in people with eczema, colonization rates soar, and Staph is present on the skin of nearly all patients. For a long time, scientists believed Staph only worsened eczema by causing infections. Now, research from top medical universities has proven that Staph is the primary cause of flare-ups. The reason lies in its ability to release virulence factors, toxins and enzymes that: Trigger strong immune responses Interfere with skin defences Damage the barrier Cause intense itch, redness, and inflammation These factors explain why eczema-prone skin is more vulnerable to flare-ups and why symptoms like itching, oozing, scabbing, and golden crusting often appear when Staph is active. The Flare-Up Cycle When Staph takes hold, the process looks like this: Increased Colonization: People with eczema harbor more Staph on their skin and even in the nasal cavity. Immune Response: Once bacteria breach the barrier, the immune system overreacts, worsening symptoms. Barrier Breakdown: Staph toxins further disrupt defences, keeping skin weak. Ongoing Flare-Ups: The cycle repeats, making healing difficult. Why Traditional Treatments Struggle Steroids suppress inflammation but weaken the immune system over time, causing side effects. Antibiotics kill harmful bacteria but also wipe out the good bacteria your skin needs—and Staph is becoming increasingly resistant. These treatments may quiet symptoms for a while, but they don’t address the real trigger: Staph toxins. A Smarter Solution: Anesinin® Here’s where Anesinin® makes a difference. Instead of killing bacteria or suppressing immunity, this breakthrough bioactive compound blocks Staph’s ability to produce toxins and enzymes. Staph stays on the skin, but in a harmless, non-inflammatory form Flare-up triggers are neutralized at the source The skin barrier is given the chance to rest, recover, and heal naturally This approach marks a true paradigm shift: treating the root cause of eczema while preserving the healthy balance of the microbiome. Living Well with Anitch® At Anitch®, we’ve embraced this science as the heart of our skincare philosophy. By combining Anesinin® with nourishing, gentle ingredients, we’ve developed products that support balance instead of battle. Face Cream: Lightweight daily hydration and barrier support Body Cream: All-over relief for eczema-prone skin Rescue Balm: Intensive care for sudden flare-ups, safe for both face and body Together, they form a complete system designed to calm, protect, and empower your skin for the long term. Conclusion Living well with eczema doesn’t mean relying on harsh drugs or temporary fixes. Thanks to Anesinin®, and the care behind Anitch®, it’s now possible to address the true cause of flare-ups while protecting the skin’s natural ecosystem.

For decades, eczema has been managed with the same tools: steroids to suppress inflammation, and antibiotics to kill bacteria. While these approaches can bring short-term relief, they often leave patients stuck in a cycle of flare-ups, side effects, and microbiome imbalance.

Eczema, or atopic dermatitis, is more than just dry, itchy skin. At its root, scientists have found that Staphylococcus aureus (Staph) bacteria are a major driver of flare-ups. Unlike traditional treatments that suppress the immune system or kill bacteria indiscriminately, new science shows that targeting toxins — not bacteria — is the key to breaking the eczema cycle.

Eczema flare-ups? Science points to one culprit: Staphylococcus aureus. But new research shows friendly bacteria may hold the key to restoring balance. Explore the future of eczema care in our latest blog. 

The causes of atopic dermatitis (eczema) appear to be multi-faceted, and the central premise is related to dysfunctional (hyperactive) immune systems. However, contemporary evidence has pointed to an unprecedented theory regarding the pivotal role played by bacteria on the skin.