anitch® 快訊

蘭桂坊之父 — 盛智文 (Allan Zeman)  他用數十年努力塑造香港夜生活版圖的商界傳奇，總是給人充滿活力的印象。 然而，就在幾年前，這位永遠充滿活力的商界名人，卻悄悄地與一場無聲的苦戰周旋 ——濕疹。  這是他從未公開說過的故事。而他選擇在此分享，是因為他希望香港每一位正在受苦的人，都能找到出路。

我們非常高興宣布，專為濕疹肌膚而設的突破性護膚品牌 anitch®，現已正式登陸香港屈臣氏（Watsons Hong Kong），這家亞洲領先的健康與美容零售商。這次合作標誌著品牌發展的重要里程碑，讓更多有需要的人士都能接觸到安全、高效、並以科研為本的護膚方案。

安思靈® (Anesinin)  是專為 安力施® (Anitch) 濕疹護理系列開發的尖端專有天然配方。與單純保濕或抑制炎症的傳統乳霜不同，安思靈® (Anesinin)  旨在解決濕疹發作的根本原因之一：敏感肌膚上有害細菌（特別是金黃色葡萄球菌，通常稱為「Staph」）的存在和活性。

Rethinking Eczema Care For years, people living with eczema have been told that flare-ups are simply a matter of sensitive skin, dryness, or an overactive immune system. Treatments like steroids and antibiotics have become the standard, offering short-term relief but often leading to side effects, microbiome imbalance, and repeated flare-ups. Today, research tells us a different story: the real culprit behind eczema is Staphylococcus aureus (Staph), a common bacterium that behaves very differently on the skin of eczema patients compared to healthy individuals. With this discovery, a new path to care has opened—one centered on restoring balance instead of fighting against the skin.     Staph: The Hidden Driver of Eczema Staph is found in about 30% of healthy people, usually without causing harm. But in people with eczema, colonization rates soar, and Staph is present on the skin of nearly all patients. For a long time, scientists believed Staph only worsened eczema by causing infections. Now, research from top medical universities has proven that Staph is the primary cause of flare-ups. The reason lies in its ability to release virulence factors, toxins and enzymes that: Trigger strong immune responses Interfere with skin defences Damage the barrier Cause intense itch, redness, and inflammation These factors explain why eczema-prone skin is more vulnerable to flare-ups and why symptoms like itching, oozing, scabbing, and golden crusting often appear when Staph is active. The Flare-Up Cycle When Staph takes hold, the process looks like this: Increased Colonization: People with eczema harbor more Staph on their skin and even in the nasal cavity. Immune Response: Once bacteria breach the barrier, the immune system overreacts, worsening symptoms. Barrier Breakdown: Staph toxins further disrupt defences, keeping skin weak. Ongoing Flare-Ups: The cycle repeats, making healing difficult. Why Traditional Treatments Struggle Steroids suppress inflammation but weaken the immune system over time, causing side effects. Antibiotics kill harmful bacteria but also wipe out the good bacteria your skin needs—and Staph is becoming increasingly resistant. These treatments may quiet symptoms for a while, but they don’t address the real trigger: Staph toxins. A Smarter Solution: Anesinin® Here’s where Anesinin® makes a difference. Instead of killing bacteria or suppressing immunity, this breakthrough bioactive compound blocks Staph’s ability to produce toxins and enzymes. Staph stays on the skin, but in a harmless, non-inflammatory form Flare-up triggers are neutralized at the source The skin barrier is given the chance to rest, recover, and heal naturally This approach marks a true paradigm shift: treating the root cause of eczema while preserving the healthy balance of the microbiome. Living Well with Anitch® At Anitch®, we’ve embraced this science as the heart of our skincare philosophy. By combining Anesinin® with nourishing, gentle ingredients, we’ve developed products that support balance instead of battle. Face Cream: Lightweight daily hydration and barrier support Body Cream: All-over relief for eczema-prone skin Rescue Balm: Intensive care for sudden flare-ups, safe for both face and body Together, they form a complete system designed to calm, protect, and empower your skin for the long term. Conclusion Living well with eczema doesn’t mean relying on harsh drugs or temporary fixes. Thanks to Anesinin®, and the care behind Anitch®, it’s now possible to address the true cause of flare-ups while protecting the skin’s natural ecosystem.

Eczema, or atopic dermatitis, is more than just dry, itchy skin. At its root, scientists have found that Staphylococcus aureus (Staph) bacteria are a major driver of flare-ups. Unlike traditional treatments that suppress the immune system or kill bacteria indiscriminately, new science shows that targeting toxins — not bacteria — is the key to breaking the eczema cycle.

The causes of atopic dermatitis (eczema) appear to be multi-faceted, and the central premise is related to dysfunctional (hyperactive) immune systems. However, contemporary evidence has pointed to an unprecedented theory regarding the pivotal role played by bacteria on the skin.